Talk to Madalena for five minutes. Get multiple posts that sounds like you - not slop. Publish it today, show up tomorrow, and let the right people find you through your feed instead of your inbox.
You skip the blank page, you keep your own voice, and you never see a monthly charge.
Cold emails nobody opens. Applications where you're resume number 400. The people who get the contract, the referral, the "hey, are you looking?" message are the ones who show up in the feed as actual humans. You remember them. You forget the pile.
So you stay invisible. And the second you reach for ChatGPT, it gets worse: everything comes out sounding like a LinkedIn bot, and people smell AI slop from a mile away. Posting that is more embarrassing than posting nothing.
Paste a few things you've already written and it learns how you write. Whether you use parentheses. Whether you skip the capital letters. Whether you curse, abbreviate, drop a little :) face in there. It picks up the small stuff that makes your writing sound like you and not like everyone else's prompt output. What comes out reads like a slightly more confident version of you on a good day.
You said
What is the single most valuable thing sitting in that archive right now, and why did it stop you in your tracks when you first saved it?
yes there is one in the specific posted by Ben James where he basically explained that his grand theory of a life is to just have a good shit out of quadrant four and quadrant four is basically creating with friends meaning like starting a band a society a company doing group crafts putting on a show building a camp in the forest anything that you are creating value building something with friends not by yourself and an example of a bad thing to do is consuming alone so scrolling Netflix shopping Duolingo this one stopped me in my tracks because it's it's true everything we do in life is better when we do with friends especially when it's creating
What were you building alone at the time you read that, and did reading it actually change what you did next with that project?
I'm a guy who really likes to do stuff alone, so every time I'm creating projects, every time I'm creating anything in general, I'm doing it by myself, which is unfortunate, but I know I need to change it and I'd love to change it, so I have a few ideas of something I can do within franchise frameworks, my company I work at, and it's going to be with my friend Pedro because we work together, so this is probably the best way of explaining that. Meaning will be found by creating with my friend and coworker.
What is the single most painful moment you can remember where building alone made you realize you were missing something you could not get by yourself?
I think just in general, in life, I tend to do stuff by myself without doing with other people because I'm a huge believer of just doing shit. And my general experiences in high school and college and just life in general and hackathons mostly is that some people out there don't do what they have to do basically and then I end up doing their part. So I think by doing stuff by myself I can be faster but at the same time I start just looking around, I start doubting my choices, I take too much time making meaningless decisions and I feel like if with other people, if I was sharing my opinions and decisions and everything we would be able to just do more stuff in general. Well, but then that kind of contradicts my whole point here. I would say the single most painful moment I remember where building alone made me realize I was missing something is usually at hackathons, in-person hackathons. I've never really won a hackathon because I've never tried to build a project with more than two people.
What would have to be true about a person for you to actually trust them enough to split work at a hackathon without fearing they will drop the ball?
Results. He's probably said this multiple times, but basically you should do so much work that doubting yourself isn't even a possibility, because you have such a long track record of doing the right thing and just doing reps. If you build one business that does really well, you might think to yourself, fuck, that was very lucky. If you build two, then you might be on to something, then you build four, that's more than just being lucky, that's you finding a system. So the person I would trust is someone who has shown me they can do stuff, that they have agency, and that they don't need to be babysat.
Madalena wrote
Arthur Duarte
Software Engineer · Builder
2d · 🌐
There is a number of times you have to succeed before your brain stops calling it luck, and it is higher than one.
If you build one business that does really well, you might think to yourself "wow I was very lucky". If you build two, then you might be on to something. Build four, and that's more than luck - at this point you probably know what you're doing.
By the time you get to four or five successful side projects, businesses sold, YouTube channels grown, career changed, books written, cars fixed... (whatever it is you have going on), you'll stop doubting yourself. Because you have a long track record to look at.
Self-doubt only goes away when you have enough reps to contradict it - there's nothing to do with "working on your mindset".
The person I'd trust to split work with is someone who has shown they can do stuff, that they have agency, and that they don't need to be babysat. That's the same standard I hold myself to.
The whole thing takes about as long as scrolling would have. You talk like a friend just asked what you're working on, and Madalena handles the rest.
Step 1
No typing, no blank page. You talk, and Madalena pulls out the interesting parts you didn't even notice you said.
Step 2
Your answers turn into a list of ideas worth posting. Pick the one you like and you get five different ways to open it, so you're never stuck on the first line.
Step 3
Pick your favorite hook and you've got a finished post in your voice, shaped for LinkedIn, X, or your newsletter. Tweak it or publish it as is.
The contracts and the offers come after months of showing up, not weeks. A monthly plan would be a dose too small to ever work. So you buy a year, because a year is about how long it takes for the side doors to start opening.
I build Madalena, and I use it every single day. I also built it because the thing it does for you already happened to me.
In April 2025 I'd just lost a job, just finished college, and was back waiting tables feeling pretty lost. No network, no impressive resume. So I started posting every day about an app I was building and what I was learning.
Within a few months, showing up in the feed got me things cold applications never did:
None of it came from an application. All of it came from showing up in the feed.
Madalena is the tool I had back then, so the daily posting felt easy instead of like a second job. That's me up there btw :D
It's not for people who want to be influencers. It's for people who want to be remembered by the handful of people who can actually change their year.
If you're job hunting, the right people see what you can do before you ever send an application.
If you freelance, clients find you in their feed instead of you chasing them through theirs.
If you're building something, the people who'd scroll past your ad will follow your story instead.
If you're just getting started, you build a track record in public while everyone else waits to be picked.
No monthly subscription sitting on your card waiting for you to resent it. Founding prices are the lowest they will ever be, and they climb as seats fill.
Yearly
$49/year
Your founding price is locked for life. When you renew, you still pay what you paid the day you joined, no matter how high it climbs for everyone else.
Founding seats are filling up
The price climbs as seats fill. Your renewal never does.
Lifetime
$150once
The same Madalena, forever. No renewals, ever. Lifetime is only here while founding seats last. Once the yearly hits standard price, this door closes for good.
Might as well be you. Join the founding group, lock in the lowest price Madalena will ever have, and start showing up as more than a name in a pile.
Claim a founding seatYearly starts at $49, locked for life. Lifetime is $150 once, while founding seats last.