Contractor
Homeowner
See Madalena in action
She'll text you back in under 30 seconds.
Madalena answers your leads in 30 seconds, books estimates, creates quotes from a voice note, and follows up until the job is won. She works through text. You just build.
No app. No signup. No credit card. Just a text.
Contractor
Homeowner
See Madalena in action
She'll text you back in under 30 seconds.
The problem
78% of homeowners hire the first contractor who responds. The average contractor responds in 47 hours. By the time you check your phone at 7pm, they've already called someone else.
You spent 45 minutes writing that quote. Drove 30 minutes to the site. And now you're wondering if they even opened it. You know you should follow up. You just... don't.
Shower. Eat. Then sit down and answer emails, return calls, send invoices. Your family gets what's left of you.
"Did I follow up with that guy?" "Did she get the quote?" "When's that estimate again?" Your brain is a leaky CRM and you're one forgotten callback from losing a $15K job.
She's not software. She's your first admin employee — and she works through text. Madalena handles your leads the moment they come in. She books estimates around your schedule. She creates quotes from a voice note you send from your truck. She follows up on every open quote until it closes. She sends your clients reminders before their appointments and texts you a summary of the day every morning.
You tell her once how your business runs. She handles the rest.
How it works
Someone fills out your form, texts your number, or calls and misses you. Madalena picks it up in 30 seconds. She texts them back as your company, qualifies the lead, and schedules the estimate — before you even know it happened.
You get a quick text: who the lead is, what they need, what their budget is, and when they're free. Madalena already checked your calendar. She asks if she should book them in. You reply yes. She handles it.
Estimate reminder sent to the client. Morning briefing sent to you. After the site visit, you send Madalena a 30-second voice note describing the job. She turns it into a professional quote and sends it. When the lead goes quiet, she follows up — day 1, day 3, day 7 — until it closes.
What Madalena does
30-second response. Every lead. Every time.
While you're under a deck or on a roof, Madalena is texting back the homeowner who just requested a quote. She qualifies them, answers their basic questions, and sets up the estimate. The lead never wonders if you got their message.
No more back-and-forth to find a time.
Madalena checks your calendar before she proposes anything. If you only do estimates on Sundays, she knows that. If you're booked Tuesday, she won't offer it. She sets the appointment, confirms with the lead, and adds it to your calendar.
Send a voice note. Get a professional estimate sent to the client.
Walk back to your truck after the site visit. Record a 30-second voice note describing the job. Madalena turns it into a clean, itemized quote and sends it to the lead — with your name on it. No typing. No formatting. No forgetting.
No more "I forgot to call them back."
80% of jobs require 5 or more follow-ups. Most contractors do one or two. Madalena tracks every open quote and follows up at the right time — day 1, day 3, day 7, day 14 — until the lead says yes, no, or stops responding.
Wake up knowing exactly what your day looks like.
Every morning, Madalena sends you a text with your full day: every appointment, every quote waiting on a response, every follow-up she's sending. You're out the door informed. No surprises.
She knows when to hold firm and when to call you in.
When a lead pushes back on price, Madalena handles it the way you told her to. Stand firm. Offer a small discount on big jobs. Escalate to you. You set the rules once — she applies them every time.
Pricing
Madalena isn't software. She's a team member. Compare accordingly.
+ benefits, training, management
Cancel anytime
+ your time to learn & manage it
Madalena is $50/month for our founding members who believe in her early on. This rate is locked in for life as long as you stay. Once we move out of this initial phase, the price will increase for new members.
0 of 15 early access spots taken.
Month-to-month. No contracts. Cancel anytime.
FAQ
You tell her once — on a simple page when you sign up. Your trade, your service area, when you like to do estimates, how you handle pricing questions, anything else. She applies it to every conversation, forever. If something changes, you update it in two minutes.
Madalena works from what you tell her and what the client says. She doesn't guess. For anything she's not sure about, she asks you first. You can always see exactly what she sent.
No. Chatbots sit on your website and wait. Madalena is proactive — she reaches out to your leads, books estimates, creates quotes, sends reminders, and follows up on every open job. She does the work, not just the talking.
Madalena texts as your company — your name, your tone, your business. To your clients, it looks like someone on your team is really on top of things.
If you can send a text, you can use Madalena. There's no app, no dashboard, no onboarding call. She lives in your texting app. That's it.
Madalena texts you within a minute. She walks you through two or three quick questions about your business — your trade, your area, your schedule. Then she's ready. Put her number on your website and ads and she starts working immediately.
The contractor who responds first wins the job. 78% of the time. Every time. Put your number on everything and let Madalena handle what happens next.